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The rise of the podcast

The year is 2004, James Blunt releases his debut album, a domain for a website ‘Facebook’ is registered  and Strictly Come Dancing hits our television screens but little did we know the roots for one of today’s most popular pass times were being established.

The year is 2004, James Blunt releases his debut album, a domain for a website ‘Facebook’ is registered  and Strictly Come Dancing hits our television screens but little did we know the roots for one of today’s most popular pass times were being established.

15 years later after a patience rise into mainstream media consumption, the popularity of Podcasts continues to grow with the latest figures released.

According to the RAJAR Midas’ Spring survey 14% of adults in the UK have listened to podcasts within the last 7 days, seeing an increase of 2% compared to the previous quarter.

While Apple confirmed in June 2018, there were 550,000 active podcasts – this number has increased to 750,000 over the last 12 months.

Close 30 million podcast episodes are currently offered on Apple’s podcast platform produced in 100 languages.

Described to The Guardian over a decade ago as “an experiment” by the ex-New York Times and National

Public Radio journalist. Christopher Lydon, it has never been easier to access podcasts.

68% of all adults are listening on smartphones with this number increase when drilling down to a younger demographic (up to 70% for 15-24s and 82% for 25-34s).

The RAJAR Midas survey also revealed that 92% of users listen to podcasts alone with ‘Home’ being the most common location (44%) followed by ‘Work’ and ‘Public Transport/Walking’ both with 19% and ‘Car/Van/Lorry’ (14%).

Podcast listeners