Acast has recently announced the expansion of its Acast Creative platform to the US.
Acast Creative is part of the Acast Marketplace, which offers brands help in navigating the rapidly evolving podcast landscape and maximise commercial opportunities to its greatest potential.
The platform first launched Acast Creative in its European market in 2018 and has seen a 250% increase in branded content spend over the past three years.
As podcasting continuing its upward momentum globally, brands are continuing to seek opportunities in terms of content and commercially.
Industry projections that podcast ad spend will hit the nearly $2.5B by 2025, Acast is pioneering these brand conversations by launching Acast Creative to push boundaries and consistently innovate for its partners.
The Acast Creative team works in tandem with sellers and production partners to offer new creative solutions that help to tell brilliant stories — through both short- and long-form content.