That’s the figure published in internet radio and podcast provider, Stitcher’s, annual report when comparing podcast popularity in the last ten years.
With this week being ‘Mental Health Awareness’ Week it seems an ideal opportunity to showcase the incredible work being done by our friends at We are Hummingbird.
New figures released by Nielson last month, show that the continuing tech developments in the smartphone industry have aided the popularity and rise of podcasts.
Over half the population of South Korea listen to podcasts monthly, while two out of three Koreans admit to being podcast fans.
Spotify has announced this month they will be creating three human-curated podcast playlists on their platform to help listeners discover more podcasts.
“Alexa, play me an advert…”
Ok, perhaps that’s a little extreme but the next big advertising platform is seen as voice-activated ads.
Right now it is estimated to 800,000 active podcasts available online with 30 million episodes recorded in 100 different languages.
According to research undertaken by Ofcom, around 7.1 million people in the UK now listen to podcasts each week. Marking an increase of 24% over the last 12 months and over 200% in the last five years.