BOSE is an American audio manufacturing company that’s known for the technical quality of its audio equipment.
They wanted to reach the affluent podcast audience through a series of ads that promoted their new powerful noise-cancelling headphones, ads that instantly conveyed quality to an engaged audience that cares deeply about technology and sound quality.
Creative Fix worked with BOSE to create a set of audio ads that matched the premium sound quality that BOSE is known for. The aim of the campaign was “to make the audience feel” something while using QC35 II headphones. We achieved this by using a voiceover, casting an actor whose credits included the Royal Shakespeare Company to give it some gravitas. These ads were written specifically to play during podcast content.