The Dyson hair care range has changed how you dry, style, and straighten hair, with less reliance on heat to help protect hair from heat damage.

Dyson wanted to talk about its haircare range in a series of podcast ads by communicating the features of the products and promoting their Christmas gift offer.

These audio ads needed a premium sound; we achieved this by using actual Dyson product sounds and turning them in 360˚ Audio, immersing the listeners in sound.

We cast a voiceover that was relatable to the audience and punctuated the script with sound design that made these ads stand out within the podcast environment.