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Podcast listeners are ‘Loyal, affluent and educated’

‘Loyal, affluent and educated’, that’s the description of podcast listeners according to research undertaken by PodcastInsights.com.

As listening figures continue to soar and with a constant stream of new shows and episodes to discover, podcasts have been so popular but getting a show in front of an audience remains tricky especially with show loyalty being so high.

According to Infinite Dial, listeners subscribe to an average of 6 different shows per week, with listeners actually listening to an average of 7 shows per week, an increase from 5 since 2007.

The loyal aspect of podcast listeners is proved by the statistic that 80% of listen to ‘all or the majority’ of each episode.

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