3D Audio or binaural audio is a technique that creates a three-dimensional audio experience for listeners by simulating the natural way sound is perceived by the human ears. It aims to replicate the spatial characteristics of sound by capturing and reproducing the subtle differences in timing, level, and frequency between the left and right ears.
Binaural audio is a powerful tool for creating engaging and impactful campaigns. By utilizing binaural audio techniques, advertisers can create an immersive audio experience that captures the listener’s attention and enhances the brand message.
We’ve pulled together some of the best 3D audio examples below, don’t forget to wear headphones.