A marketing study conducted in 2019 and published earlier this year revealed that branded podcasts were more effective in generating engagement than the radio was.
Men Lose Weight is a podcast about… Men losing weight. They didn’t spend much time on the title.
According to a survey of regular podcast listeners in the UK, ‘engaging description’ was the most important reason for choosing a new podcast to listen to.
Dion Dublin enjoyed a 20 year career as a player and played for some of the finest and most charismatic football managers in the modern game.
The estimated advertising revenue in the podcast industry is now at $1.33 billion, a rise from $314 million in less than three years, according to recent research.
‘Loyal, affluent and educated’, that’s the description of podcast listeners according to research undertaken by PodcastInsights.com.
67 per cent of podcast listeners found their favourite podcast after a recommendation from a friend, family or colleague according to The Podcast Host Survey.
The British Podcast Awards will be broadcast live from Central London this Saturday (11 July) with plans to make doorstep visits to the award’s winners throughout the evening’s event.
That’s the figure published in internet radio and podcast provider, Stitcher’s, annual report when comparing podcast popularity in the last ten years.
With this week being ‘Mental Health Awareness’ Week it seems an ideal opportunity to showcase the incredible work being done by our friends at We are Hummingbird.
