Getting across the story of a book in just 30 seconds is a challenge, this is where the right voice and sound design plays a crucial part in the creative execution.

Vintage Publishers asked us to redesign the audio ad for their new release The Mermaid of Black Conch, using the same script but changing the voiceover, music and sound design we changed the sound of the creative to better suit the product.

We’ve put the two ads side by side so you can hear the difference, the first ad is the original the second is what it sounded like after we got our creative hands on it.

Put on some headphones and have a listen 🎧

Original Audio