That’s the figure published in internet radio and podcast provider, Stitcher’s, annual report when comparing podcast popularity in the last ten years.
The study also covered some interesting trends regarding the COVID-19 situation reporting that although listening deceased during the weekday commuting hours, the second half of April began to show a return to a pre-pandemic level of listening figures and patterns.
While the podcast industry has gone from strength to strength over the last ten years it seems as though since 2013, episode lengths have actually shortened by 2.4 minutes on average.
Although the 18-34 age groups come out as the largest demographic of listeners, it’s the 35-55 age bracket that’s the more dedicated listener base in terms of listening figures and habits (downloading, subscribing and favouriting).
